Search engine
optimization is the process of
achieving top rankings in the search engines for a Webster's
most relevant search terms. The most relevant search terms are
the phrases that people are most likely to type into a search
engine when looking for what the web site has to offer. These
are the search terms that it is essential to rank highly for,
and these are the search terms that search engine
optimization targets.
The first step is to choose the most suitable
search terms for your site. Then allocate one or two of them
to each suitable page within the site. One search term per
page is preferable, but two per page is not so bad. Sometimes
it is useful to split a large page, that covers several
closely related topics or several aspects of a topic, into two
or more smaller pages so that a different search term can be
targeted on each of them. Matching search terms to a page's
content is essential.
Organize your navigation according to the
importance of your keyword phrases. If you break your site
into many pages, link to the most important pages from every
page of your site, and link to the other pages from section
header pages and the site map.
Establish your site by submitting to the major
directories, The
Open Directory and the Yahoo!
Directory, then build your link popularity by submitting
to web directories and search engines, and requesting links
from related web sites.
Be patient. A search engine optimization
project can take time. We encourage you to review all of our
pages to educate yourself on optimizing your web site for
submission.
